Acuity Research Limited – Privacy Policy

Last updated: December 2025

Acuity Research Limited (“we”, “our”, “us”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your information when you use the website acuityresearch.ai and related services.

Acuity Research Limited is authorised and regulated by the Financial Conduct Authority (FRN: 787261).

1. Who We Are

Acuity Research Limited
Registered in England and Wales
Registered Address: Unit 3, 111 Finsbury Pavement, London, EC2A 1RS
FCA Firm Reference Number: 787261
Website: www.acuityresearch.ai
Email: sales@acuityresearch.ai

Acuity Research Limited acts as a provider of research content and market insight, not regulated investment advice or portfolio management.

We are the data controller for personal information collected through this website.

2. What Information We Collect

We may collect and process the following categories of personal data:

2.1 Information you provide to us

• Name
  
• Job title
  
• Email address
  
• Company name
  
• Telephone number
  
• Any information you submit through forms (e.g., demo requests, contact forms)
  

2.2 Information collected automatically

When you visit our website, we may automatically collect:

• IP address
  
• Browser type and version
  
• Device information
  
• Pages visited and time spent on the site
  
• Referral URLs
  
• Cookies and tracking data (see section 8)
  

2.3 Information from third parties

We may receive information through:

• Analytics providers (e.g., Google Analytics)
  
• Advertising platforms (e.g., LinkedIn)
  
• CRM or lead-generation tools
  
• Business partners or event platforms
  

We do not purchase personal data from third-party data brokers.

3. How We Use Your Information

We process your personal data for the following purposes:

3.1 Service and site operation

• Providing access to our website content
  
• Maintaining website security and performance
  
• Responding to enquiries and support requests
  

3.2 Business operations

• Communicating with you about our research services
  
• Scheduling demos or product discussions
  
• Managing relationships with broker clients and partners
  

3.3 Marketing and analytics

• Sending relevant communications (only where lawful and with proper consent)
  
• Improving our website and services
  
• Analysing site engagement and performance
  

3.4 Legal and regulatory obligations

• Complying with FCA requirements
  
• Responding to lawful requests from authorities
  
• Maintaining accurate business records
  

We do not use your information to make automated decisions that affect you.

4. Legal Bases for Processing

Under the UK GDPR, we rely on the following legal bases:

• Legitimate interests – for website operation, analytics, business communication, and fraud prevention
  
• Contractual necessity – when processing is required to provide information or services you request
  
• Consent – for marketing communications where required
  
• Legal obligation – when necessary for compliance with regulatory or statutory responsibilities
  

5. How We Share Your Information

We may share your data with:

• Service providers (hosting, analytics, CRM, marketing tools)
  
• Professional advisers (legal, regulatory, compliance)
  
• Regulators such as the Financial Conduct Authority
  
• Group companies within Acuity (for operational purposes only)
  

We do not sell personal data to third parties.

All service providers must adhere to data protection requirements.

6. International Transfers

Some partners or service providers may process data outside the UK. When this occurs, we ensure that one of the following safeguards applies:

• Adequacy regulations
  
• Standard Contractual Clauses (SCCs)
  
• Equivalent approved mechanisms
  
• Contractual protections ensuring privacy and security
  

7. Data Retention

We retain personal data only as long as necessary for:

• The purposes set out in this policy
  
• Regulatory obligations
  
• Legal or contractual requirements
  

Retention periods vary depending on context, but data will not be kept longer than necessary.

8. Cookies and Tracking Technologies

AcuityResearch.ai uses cookies to:

• Enable core site functionality
  
• Improve performance and user experience
  
• Conduct analytics
  
• Support marketing activities (e.g., LinkedIn Insight Tag)
  

You may control or disable cookies in your browser settings. Some features may not function without certain cookies.

For more details, refer to our separate Cookie Policy.

9. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
  
• Correct inaccurate or incomplete information
  
• Request deletion of your data (where legally permissible)
  
• Object to processing based on legitimate interests
  
• Withdraw consent for marketing
  
• Restrict processing in certain circumstances
  
• Data portability (where applicable)
  

To exercise your rights, contact us at:
Email: sales@acuityresearch.ai

We may need to verify your identity before fulfilling your request.

10. Security

We take appropriate technical and organisational measures to protect your personal data, including:

• Encrypted data transmission
  
• Access controls
  
• Secure storage practices
  
• Regular reviews of data-handling procedures
  

However, no online system is completely secure, and we cannot guarantee absolute security.

11. Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for:

• Their content
  
• Privacy practices
  
• Data collected through their platforms
  

We encourage you to review their privacy policies before providing information.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Last updated” date.

Continued use of the website after updates constitutes acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy, or if you wish to exercise your rights, please contact us at:
Email: sales@acuityresearch.ai
Address: Unit 3, 111 Finsbury Pavement, London, EC2A 1RS